Most people who ask this question have already decided they need help hearing. What stops them is not the decision. It is the wide, unexplained range of prices online, and the sense that nobody will give a straight answer.
Here is ours.
The short answer
Hearing aids at AUDICOG start at $1,990 a pair.
Above that, price depends on the level of technology and on the care plan you choose. The right device depends on your hearing, how you spend your days, and how much of the work your brain is currently doing to keep up. What we will do is give you a clear, itemized number at your visit, before you commit to anything.
What you are actually paying for
You can see the hearing aids we fit and the technology levels they come in before you decide. A hearing aid price is two things bundled into one figure: the device, and the professional care that makes the device work in your ear.

The device side is easy to compare. The care side is where prices diverge, and where a low advertised number usually consists of reduced services. Programming to your hearing, real-ear verification, and years of follow-up adjustments are what separate a device that sits in a drawer from one you wear every day.
Real-ear measurement is worth asking any provider about. Without it, a hearing aid is programmed to an average ear rather than to yours.
Two ways to buy: comprehensive or reduced-service
We offer both, and we will tell you honestly which one suits you.
| Comprehensive (bundled) | Reduced-service (unbundled) | |
| Follow-up care included | Up to 5 years | Up to 4 visits |
| After that | Included | Monthly service plan, or pay per visit |
| Upfront price | Higher | Lower |
| Typical 5-year cost | Predictable | Often higher once visits are added |
| Suits | Most people, especially first-time wearers | Experienced wearers who need little support |
The reduced-service option looks cheaper on the day you buy. Over five years it frequently is not, because hearing changes, devices need adjusting, and visits get added one at a time. We show you both totals side by side so the comparison is honest.
What comes with your hearing aids
- Programming to your hearing and verification in your own ear
- Follow-up care under whichever plan you choose
- A 3-year manufacturer warranty on most devices
- One-time loss and damage coverage for each hearing aid
- A one-month trial period
- Monthly payment plans, if you would rather spread the cost
Why we do not bill insurance
AUDICOG is a private-pay practice. That is a deliberate choice, and it is worth explaining rather than burying.
Most hearing benefits are administered through third-party networks. Those networks typically restrict which devices you may be fitted with and how much professional time your provider is paid for. In practice that often means a narrower set of devices and less care than the person in front of us needs. We were not willing to let a benefit administrator decide what your hearing is worth.
So we do it differently. You work directly with Dr. Pratihar, one-on-one, at every visit. You can meet Dr. Pratihar before your first visit. Your hearing and your brain health are looked at together rather than in isolation. Nothing about your device or your follow-up schedule is set by a third party.
It also means our pricing is what it is: one number, explained, with nothing built in to absorb a network’s terms.
None of this shuts you out of a benefit you already pay for. We provide itemized receipts and superbills, so if your plan reimburses out-of-network care, you can claim it yourself.
What about Medicare?
Original Medicare, Parts A and B, has never covered hearing aids or the exams to fit them. That exclusion dates to the 1960s and is still in place. Part B does cover diagnostic hearing and balance exams when a physician orders them.
Many Medicare Advantage plans include a hearing allowance and usually tied to a specific network of providers and devices — the arrangement described above.
We provide itemized receipts and superbills with procedure codes. If your plan has an out-of-network or reimbursement benefit, you can submit ours directly to your insurer.
Start with your hearing, not the price list
You cannot price a solution before you know the problem. Two people with the same audiogram can need very different devices, depending on how well they understand speech in background noise and how much effort listening is costing them. Read what a full hearing evaluation reveals about your hearing and your brain.
That is what a comprehensive hearing evaluation establishes, and it is where any honest recommendation starts. If your evaluation shows you do not need hearing aids, we will tell you that too. Hearing aids are only one of the treatments that work for hearing loss.
Frequently asked questions
How much do hearing aids cost at AUDICOG?
Our hearing aids start at $1,990 a pair. The final price depends on the technology level and the care plan you choose, and you will have an itemized figure before you decide anything.
Does AUDICOG accept insurance?
No. We are a private-pay practice. Insurance hearing benefits are usually routed through third-party networks that limit device choice and professional care, and we chose not to work within those limits.
Does Medicare cover hearing aids?
Original Medicare does not cover hearing aids or fitting exams. Some Medicare Advantage plans offer an allowance, typically through a restricted provider network.
Can I submit to my insurance myself?
Yes. We provide itemized receipts and superbills with procedure codes. If your plan has an out-of-network or reimbursement benefit, you can file with your insurer directly. Whether they reimburse, and how much, is between you and your plan.
Do you offer payment plans?
Yes. We offer monthly payment plans.
Is there a trial period?
Yes, one month.
What if I lose or damage a hearing aid?
Most devices we fit carry a 3-year manufacturer warranty that includes one-time loss and damage coverage for each hearing aid.
Why are hearing aids so expensive?
Most of the cost is not the hardware. It is the testing, programming, real-ear verification, follow-up visits and years of adjustment that make the device work in your ear.
Are cheaper hearing aids worth it?
Entry-level devices work well for many people. What changes at higher technology levels is mostly performance in hard listening situations — restaurants, meetings, group conversation.
How long do hearing aids last?
Typically five to seven years, which is why the five-year cost of care matters as much as the day-one price.
Do I need two hearing aids?
Most hearing loss affects both ears. Two devices help your brain locate sound and follow speech in noise. If only one ear is affected, one is appropriate.
We will tell you what your hearing needs and what it costs, in the same visit.
References
- U.S. Food and Drug Administration. How to Get Hearing Aids.
- National Institute on Deafness and Other Communication Disorders. Over-the-Counter Hearing Aids.nih.gov
- Mayo Clinic. Hearing aids: How to choose the right one.org
- Medicare.gov. Hearing aids.
- National Council on Aging. Medicare and Hearing.org
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