A different standard in Hearing & Brain Health
Who We Are
AUDICOG is a brain-focused audiology practice serving adults with complex listening and communication challenges. Our care model integrates advanced audiologic diagnostics with cognitive wellness principles to improve speech understanding, reduce listening effort, and support long-term communication health.
Meet Our Audiologist
Dr. Rajarshi Praithar, AuD, MHA, MBA is the founder and Chief Audiologist of AUDICOG Hearing & Brain Health Institute. He brings over a decade of clinical and research experience, including advanced work at MD Anderson Cancer Center. His practice integrates brain health principles into every aspect of hearing care. Meet Dr. Praithar
Learn More About Our Mission, and Vision for Improving Lives Through Better Hearing Care.
Our Clinical Philosophy
Hearing and listening are interconnected neurocognitive processes. Hearing provides access to sound, while listening involves attention, memory, and the brain’s ability to interpret and prioritize speech. At AUDICOG, we evaluate hearing beyond basic audibility to understand how speech is processed in real-world environments. Our comprehensive assessments consider speech understanding in noise, listening effort, cognitive load, communication demands, overall quality of life, and hearing-related cognitive wellness assessment. Care is individualized, evidence-based, and aligned with each patient’s functional goals and daily communication needs.
What Makes Our Approach Different
Traditional hearing care often emphasizes amplification alone. Our care model integrates diagnostic precision with brain-based processing to support measurable communication outcomes. We incorporate brain health principles into every stage of evaluation and treatment, recognizing that speech understanding, listening effort, and cognitive load influence daily function and overall quality of life. Care includes thorough assessment, clear explanation of findings, shared decision-making, and practical, individualized recommendations aligned with each patient’s goals. When appropriate, we may incorporate cognitive wellness training informed by the results of a cognitive wellness assessment. Learn more about our approach.
Comprehensive Hearing & Brain Health Services
We provide a full range of adult audiology services, including comprehensive diagnostic hearing evaluations, hearing device selection and management, tinnitus assessment and counseling, and listening-in-noise and communication support. Additionally, we incorporate cognitive wellness assessments and brain-based listening and cognitive training programs. All services are delivered with clinical rigor, transparency, and respect for patient preferences. Learn more about our services.
Patient-Centered, Education-Driven Care
We believe informed patients make better decisions. Education and transparency guide every visit. Care is delivered through individualized, one-on-one consultations in a private, unhurried clinical setting designed to support thoughtful decision-making.
Collaboration & Professional Engagement
AUDICOG collaborates with healthcare professionals, technology partners, and clinical colleagues to support coordinated, responsible innovation in hearing and brain health.
Our Commitment
- Evidence-based practice .
- Ethical, patient-centered care .
- Clear communication .
- Ongoing clinical learning and improvement .
Frequently Asked Questions
AUDICOG operates as a concierge hearing and brain health care practice — self-pay, unhurried, and built around you, not insurance timelines or volume-driven schedules. We integrate advanced audiologic diagnostics with brain health principles, addressing hearing, listening effort, communication performance, and hearing-related cognitive wellness together. Care is individualized, evidence-based, and delivered one-on-one with the audiologist.
AUDICOG specializes in adult hearing and communication care. We do not provide pediatric hearing care services at this moment.
Yes. When appropriate, we collaborate with physicians, neurologists, and other healthcare professionals to ensure coordinated, comprehensive care for our patients.
Both are central to care at AUDICOG. Hearing and brain health are deeply interconnected — how clearly you hear directly affects listening effort, attention, and cognitive load. Our evaluations address hearing, communication performance, and hearing-related cognitive wellness together. This is an audiologic practice — we do not diagnose or treat neurological conditions, but we work collaboratively with other providers when broader concerns are identified.
